Prospects don't stall because your offer's weak, they stall because they can't tell if they can trust you to deliver. Social proof fixes that.
We turn one chat with your happiest customer into a complete B2B case study, including video, written, and a social pack.
Not because your product's worse. Not because your pitch is weak. But because when you say you're good, you're not giving them a reason to believe you.
That's the trap. Everything you say about you gets viewed through a sceptical lens. You're the seller, of course you think you're great. The issue isn't how you're saying it, the problem is that promises aren't enough.
Promises only work if they're supported with facts. A real customer, on the record, backing up everything you promise. That's not a pitch. That's proof.
If any of these sound familiar, you need proof to help you get deals over the line.
YOUR PROOF KIT
You just make the introduction, and we take care of the rest. We record an interview with your client, and from that conversation we build you a treasure chest of trust-building assets.
The full story, in your customer's own words, on camera. The MVP of the Proof Kit.
The deep-dive version, optimised to rank on Google and get cited by AI — so your proof shows up the moment a buyer starts looking.
How LeadForce Solutions found SaaS leads that don't exist in other databases with SaasyDB
LeadForce Solutions, a go-to-market engineering firm for AI and software companies, needed a lead source with contacts that weren't already saturated with outreach from competing agencies. Founder Aaron Gusinov discovered SaasyDB through a recommendation from go-to-market practitioner Taylor Heron, tested the data with a monthly subscription, and found that most contacts did not appear in any other database he checked. When scored against his target persona criteria, the majority of SaasyDB leads landed in "perfect fit" or "good fit" — a hit rate he had not seen from broader platforms. Aaron purchased a lifetime deal for $1,500, calling it his best investment in lead sourcing. Cold email campaigns using SaasyDB leads produce a 3% overall reply rate with 10–15% positive responses.
Aaron Gusinov designs, builds, and runs outbound systems in-house for AI and software companies looking to grow. His own client acquisition runs on the same cold email infrastructure he builds for others. If the lead source is weak, his pipeline dries up.
Beyond the filtering problem, Aaron describes a "mental cost" in not knowing whether the leads in his database were current, relevant to his niche, or already receiving dozens of competing pitches each week. For someone whose business depends on standing out in an inbox, that doubt hung over every campaign. "If they're already in a public database that everyone has access to, you are competing, even if your offer is amazing, by virtue of having 50 other offers that are not good."
While building LeadForce Solutions alongside a position at J.P. Morgan, Aaron was studying go-to-market engineering from practitioners who had already built outbound agencies. One of them was Taylor Heron, a prominent figure in the field.
Read the full case study →A short, sharp cut for your homepage and socials.
A pull-quote ready to drop straight into your site, your deck, or your next cold email.
The value prop is very simple: if you want niche data that is not as present in other databases, this is the place to go.
A branded LinkedIn carousel and short clips, all cut from the same conversation.
A short walkthrough showing exactly where each piece works hardest — so it doesn't just sit in a folder.
The full story, in your customer's own words, on camera. The MVP of the Proof Kit.
The deep-dive version, optimised to rank on Google and get cited by AI — so your proof shows up the moment a buyer starts looking.
How Mila added 4,000+ LinkedIn connections in 2.5 years with Extrovert
Mila Tsirelman sells technology services for COMMIT, a firm with 1,200+ enterprise clients across AI, cloud, and cybersecurity. After adopting Extrovert's AI-powered engagement platform, she grew her personal network from roughly 5,000 to over 9,000 connections in 2.5 years, with the majority of new connections driven by 10–15 inbound requests daily from target-audience prospects who discovered her through AI-assisted comments. Her team adopted the platform 1.5 years into her own use. She now runs two Extrovert accounts daily, crediting the tool with shortening her sales cycles by converting cold outreach into warm inbound conversations.
Mila Tsirelman manages business development across EMEA for COMMIT, a technology services firm that builds software, AI/ML solutions, cloud infrastructure, and cybersecurity products for more than 1,200 enterprise clients. Her job is finding and closing new business. LinkedIn? Before Extrovert, she barely used it.
Mila started using Extrovert 2.5 years ago, initially on her own before her team joined 1.5 years later. The early weeks weren't easy. The biggest pitfall was targeting — LinkedIn's most active commenters tend to be students and early-career professionals, not the enterprise buyers she was after. She refined her playbook three to four times before the tool started surfacing the right people consistently.
Ask Mila what she values most about Extrovert and she won't say the AI commenting. It's the content discovery underneath. The platform surfaces posts from people she has no connection with, matched by topic rather than who she already knows.
Read the full case study →A short, sharp cut for your homepage and socials.
A pull-quote ready to drop straight into your site, your deck, or your next cold email.
They are looking for me, but I would never find them if I didn't use Extrovert.
A branded LinkedIn carousel and short clips, all cut from the same conversation.
A short walkthrough showing exactly where each piece works hardest — so it doesn't just sit in a folder.
One warm email to your best customer. That's your entire job in this process.
One recorded conversation. We handle the scheduling, the questions, the awkward bits. Your customer gives us 30-45 minutes, and we guide them to the good bits.
Everything above, delivered 14 days from the interview, ready to publish.
Promises without proof? We'd never. Check out the examples below of real Proof Kits we've produced for clients. Two case studies, built from scratch, exactly like the one you'd get.
Buy proof anywhere else in pieces and you'll spend $7,000–$10,000 before you've got a fraction of this. We productised the whole thing so you don't have to.
Book a callBest Case Studio is a brand new company, so we don't have many testimonials yet. But I was a freelance copywriter for eight years before this. Here are a few things past clients have kindly said about me.
He captures the client's voice while targeting customer pain points with precision. Jon's talent and professionalism has elevated a number of projects, and we're excited to continue working with him.
In just two days, we completely rewrote Creatora.io's homepage. Same product, same features, but a radically clearer story. He didn't just improve our messaging. He saved us weeks of wandering in the dark.
Jon's feedback on how to improve the positioning of my SaaS company was powerful, easy to digest, and easy to implement. I'd recommend Jon to anyone whose marketing website is important to their company's growth.
Jon's an extremely talented writer, professional and scrupulous to the highest degree. We've used him on a lot of content projects and we're looking to use him even more. Don't hesitate — he won't let you down.
His ability to create original and engaging content on any topic has made him the go-to writer at Powered By Search. Bouncing ideas and structuring content strategies with him is super easy.
He brought fresh perspectives we'd never thought of and gave us a new tone of voice that's more vibrant — but the essence of our value is still very clear. That's skill.
Best Case Studio is a two-person, husband-and-wife studio. Jon runs every interview personally — that part is never delegated.
Leads every project end to end, using his eight years experience working with B2B companies on positioning, content, and conversion. Co-host of the SaaSy as F**k podcast.
Scheduling, logistics, the bit where someone has to make sure the customer interview actually happens on the day, the deliverables ship on time, and nothing gets lost between the camera and the client.
Everything you need to know before sending us a case study.
No. You make one warm intro. That's it. We handle the ask, the scheduling, and the interview, and we make it effortless for them. Nobody's grovelling.
We can anonymise. A skilled interview pulls out the value of the story without exposing anything you can't share.
Yeah, we hear that a lot. Cheap-and-generic is exactly what we exist to fix. Go read an example and judge for yourself. That's the whole point of showing them.
Both. If you sell B2B and you've got at least one customer who's genuinely happy, you've got a Proof Kit waiting to be made. If you're pre-product-market-fit or your customers wouldn't publicly endorse you, this isn't your next move yet.
Rare, when the intro's warm and we make it easy. But if they pass, we'll build the kit around your next-best customer. You're not paying for a maybe.
Jon McGreevy runs every single interview — that never gets handed off. As we grow we may bring in trusted help on writing or editing, but the conversation with your customer is always Jon's. Jessie McGreevy handles scheduling and project logistics.
Yes. Most of our clients are in North America. Interviews are remote, pricing is in USD, and we work to your timezone for calls.
Your move.
You just haven't captured it yet. One intro. One conversation. A complete Proof Kit in two weeks — for $2,500.
Or send us a case study you've already got and we'll tell you, free, what's letting it down. Email Jon →