The written case study How Mila added 4,000+ LinkedIn connections in 2.5 years with Extrovert

Mila Tsirelman manages business development across EMEA for COMMIT, a technology services firm that builds software, AI/ML solutions, cloud infrastructure, and cybersecurity products for more than 1,200 enterprise clients. Her job is finding and closing new business. LinkedIn? Before Extrovert, she barely used it.

COMMIT's clients span software development, team augmentation, and cybersecurity across multiple continents. Mila had built a network of roughly 4,500–5,000 connections over years of conferences and direct outreach — but she couldn't keep up with what those contacts were actually posting. Eight to ten meetings a day left no room for scrolling LinkedIn, let alone writing thoughtful comments on other people's posts.

Before Extrovert, I was not relying much on LinkedIn as a tool. Now I recognize the power of it because with Extrovert, I first of all, discover the power of it.

Mila started using Extrovert 2.5 years ago, initially on her own before her team joined 1.5 years later. The early weeks weren't easy. The biggest pitfall was targeting — LinkedIn's most active commenters tend to be students and early-career professionals, not the enterprise buyers she was after. She refined her playbook three to four times before the tool started surfacing the right people consistently.

"It is not small. I would say it's a quarter of a year," Mila says of the learning curve. It paid off. Once her playbooks were dialled in, Extrovert's AI-powered commenting put Mila's name in front of relevant prospects — without her having to type every word. She still reviews and approves each comment before it goes out.

It is me on steroids.

Ask Mila what she values most about Extrovert and she won't say the AI commenting. It's the content discovery underneath. The platform surfaces posts from people she has no connection with, matched by topic rather than who she already knows.

"It helps me to find the posts relevant to me from other users whom I'm not familiar with," she explains. "I would never come across" those posts without the tool. The users in question are often based in geographies she would never cover through conferences alone: Singapore, South Africa, Canada, the United States.

There's a CRM angle too. When Mila opens a DM thread, Extrovert shows her bullet-point summaries of past interactions and what that contact has posted recently. With 8–10 meetings a day, she'd otherwise lose track.

They are looking for me, but I would never find them if I didn't use Extrovert.

Two and a half years in, Mila runs two Extrovert accounts daily. "I get about, I would say, 10 to 15 connection requests daily from my target audience," she reports. These aren't people she reached out to first. They found her through Extrovert-powered comments on posts in her niche.

Her outbound acceptance rate is 22% on 2,480 requests sent — decent, but that's not where the real leverage is. Her team came on board 1.5 years after she did. She now runs two Extrovert accounts to cover more ground.

The walk-in customer is far more powerful. The sales cycle is way shorter as opposed to outreaching outbound sales.

Mila doesn't hedge when asked if she'd recommend Extrovert: "Try first and then decide whether you want or you don't want the tool. Before you try, you never understand."

She tells her own customers she uses it. No secret. If you try the platform and don't see results right away, she'd tell you the same thing she learned herself — stick with it and keep tweaking the playbooks. She went through three to four rounds of targeting adjustments before things clicked.

This AI is 100% human managed. There is a human in the middle because you tell the AI where to go, why to go, what to seek, what to speak.